For new businesses or businesses competing in highly competitive markets, Google AdWords paid-for advertising can be an excellent way to feature “at the top of Google”. Google AdWords adverts appear at the top and on the right hand side of Google search results and are related to the search term entered.
Every time someone clicks on your AdWords advert, you pay Google a small amount of money. The amount you pay Google depends on your budget. You may only want to pay 1p per click, or pay 50p per click. The amount you pay partly determines how high up you appear in the list of advertisements. Generally the higher the click cost, the higher the advert.
This form of advertising works well if you have a new website and your natural ranking (i.e. your position in the non-paid-for results) is low down – it is an instant quick fix.
Considerations
The page that your AdWords advert clicks through to is extremely important. If your advert is closely matched to your landing page, then you may not need to pay as much as if your landing page is not optimised.
The text of your advert is also important – remember that real people are reading these adverts and the same principles for regular print advertising apply to AdWords adverts. We can help you with the content of these adverts to ensure clear, concise and effective AdWords advertising.
Google AdWords Services
Pipeline can assist you in setting up your AdWords account and optimising your paid-for advertising. We can also monitor your positions and budget and advise on the best courses of action to take.
Additionally, we can tailor your landing pages to match your adverts to ensure you don’t pay more than you need to for your clicks.
Long Term Advertising
We would suggest that any long term “Google strategy” should aim to improve natural search rankings. For example, if you are appearing at position one for a particular search term, there is very little point in having a pay-per-click advert for that term.
We can work with you to boost your natural Google search ranking in order to reduce your AdWords costs through our SEO Services. Contact us today to find out more.