We use a number of proven methods to increase your websites visibility on Google and other popular search engines. Although we can improve sites to work better with the search engines, we never over-optimise sites or make them user-unfriendly.
The most important factor is the customer experience – once your customer has found your site, you want them to stay.
Search Engine Submission
If you aren’t already listed on the popular search engines, we will do this for you. Generally this only needs to be done once.
Some firms offer services such as “submit your site daily to over 500 search engines”. Most of these search engines are obscure and once submitted to a search engine, it will “crawl” your site regularly.
Content Optimisation
We analyse the textual content of your site to match common keywords that people are searching for. A simple example is if you are a plumber in Leicester, the phrases “plumber in Leicester” and “Leicester plumber” should be appearing frequently on your site.
We also fine-tune the code behind your website to ensure that your site is designed properly and compliant to web standards. A non-compliant site will be given less importance than a compliant site, and in some cases a non-compliant site will be ignored completely.
Structural Optimisation
A logical structure means both search engines and customers will find it easier to navigate your site. Simple and effective navigation structures will help retain visitors on your site as well as allowing more effective keyword optimisation. A page with many different key phrases on will not perform as well as one concerned with a specific subject, and altering the structure can aid search engine performance.
Linking
By improving the links between pages on your website, the quality of your website in the search engines’ eyes will improve. It will also aid customer navigation and provide a better user experience.
Building links with other websites will also aid your search engine rankings. A popular site in search engine terms is one that has lots of incoming links. We can help set up links from other relevant sites to boost your ranking.
Datafeeds
If your site contains frequently updated content, we can implement RSS news feeds. Search engines look on these feeds favourably as they prefer frequently updated sites and place a higher importance on them.
Equally, if you have an e-commerce site, we can set up Google Product feeds – this allows your products to appear directly on Google Product searches and allows customers to find your products more easily.
Regardless of what site you have, Pipeline can set up an XML sitemap for your site which can be submitted to search engines when your site is updated. This keeps the search engines up to date and your site appearing higher up.
Monitoring
Pipeline can monitor your rankings and give regular updates on site performance. Whilst monitoring alone will not improve a ranking, it gives important information on how your site and competitor sites are performing.
We can perform regular updates and optimisation tasks in addition to monitoring to maintain or improve current rankings. Search engine optimisation is not a one-off job – it requires constant work to ensure your site remains as high as possible on the search engine listings.
Guarantees
Many companies boast of “guaranteeing top ten placement”, often for extortionate or ridiculously cheap prices. Beware of these companies – they are lying or using paid-for advertising.
No-one can guarantee any search engine placement since the rankings are constantly changing and take into account a vast number of factors. We give you a realistic view of how your site will perform over a given timescale.