If you have content for your web site that needs to be updated frequently, such as news or articles, the best way of keeping your site and customers up-to-date is to use a content management system (CMS) from Pipeline.
Content Management is a grand title for a system that puts your in control of your website using nothing more than a web browser through a secure administration area, meaning you can update your web site whenever and wherever you like – even if you have limited computer experience.
What can I update?
You can update most content on a website, but most people opt to update frequently changing information such as products, news, articles or help guides. It is a good idea to update your site at least once a week with the most successful sites updating most days.
Why do I need to update?
By keeping your web site up to date, you will increase the numbers of visitors to your site, both repeat visitors and new visitors to your web site. Frequently updated information is also popular with Google and should help improve your search ranking.
How do I update it?
You can update your site using a web browser by logging onto a secure administration area. This is hosted on your website, and the whole process is similar to adding a product to eBay or posting on a forum. You can manage your site and add, edit or delete news pages, upload images and other similar tasks.
The whole system is completely secure using 128-bit encryption and easy to use, so staff members will find it very easy to keep your site current and your customers informed.
What will I need extra?
Firstly, you will need our CMS system installed. All our CMS systems are highly customised and tailored to your requirements and working practices. This is to avoid customers paying for off-the-shelf CMS systems that have far too many features for their requirements and are very often unsuitable.
If you do not already have one running, you will need an SQL Server database and SSL Security Certificate adding to your hosting package. The database is used for both holding site content and for user management. The SSL security certificate is dedicated to securing your site and is the same type used for e-commerce and banking transactions, so your data will be completely safe.
Contact us today to find out how you can run your site at your convenience using a Pipeline content-managed web site. Alternatively, take a look at our Web Design Portfolio.