Web Design Portfolio

Litebulbs

Litebulbs are a specialist online retailer of energy saving light bulbs. The site is a fully-featured e-commerce site featuring a fully browsable and searchable product catalogue, product guides, news as well as RSS and Google Products and Sitemap support. The payment is taken using both Google Checkout and a Protx VSPDirect integrated system.

The whole site runs from a bespoke CMS system which allows products, guides and news to be updated as necessary as well as standard ordering and stock management. Because the commerce system is fully bespoke, detailed product information and energy saving calculations can be shown dynamically, enhancing the user experience and reducing the work when adding and updating products.

The site is heavily optimised for search engines, and searches for many of the products sold put Litebulbs in the top 3 natural results on Google – a quite remarkable achievement given the wide range of products and heavy competition in the sector. The site has been successful to such an extent that some manufacturers have copied Litebulbs’ house style and competitors often copy features first seen on this site.

Stop The Co-Op Eco Town

Assembled quickly and at short notice, Stop The Co-Op Eco Town website is a campaign site for CASCET. CASCET are protesting about the proposed Eco Town in South East Leicestershire and needed to be able to present news and arguments effectively. The CMS system allows information to be uploaded quickly and easily for the national press.

Freezzone

Freezzone is a unique product that freezes pet waste for easy disposal. As part of a wider branding exercise, the website presents the environmental benefits of Freezzone as well as allowing ordering for customers and retailers. It incorporates a small-scale e-commerce facility allowing ordering and payment by PayPal. The site is graphically impressive and replicates the environmentally-friendly style of the product pacakaging and POS material

London Road Clinic

The London Road Clinic is a private ENT consultancy. The consultants at the Clinic are highly respected in their fields and the website needed to reflect the quality of the staff as well as the beautiful, architecturally stunning premises. The logo was based on a pencil drawing of the exterior of the building with the burgundy and cream colours matching the interior design of the Clinic. A semi-serif font was chosen throughout to convey a sense of quality and trust.

The site makes heavy use of photography and Flash animation whilst keeping loading times to a minimum. The site is heavily optimised for search engines and a bespoke content management system allows the Clinic to keep prospective patients and colleagues up to date with the latest medical news and advancements in treatments.

Clarkes of Kibworth

Clarkes of Kibworth required both a small brochure site highlighting their accident repair services as well as a bespoke “backend” system which would allow customers to track their repairs online. The site was designed as part of a rebranding exercise and kept simple and refined to promote a sense of trust and reliability.

British Kerala Travels

British Kerala Travels came to Pipeline as a start-up company offering bespoke holidays to Kerala, India. The site is brochure site which makes heavy use of National-Geographic-style photography to promote holidays in the region. Visually impressive, the site also promotes the quality and professionalism of British Kerala Travels. The website was designed to fit in with print and brochure advertising with secondary branding kept minimalist in order not to distract from the beautiful photography.

The Oadby Directory

The Oadby Directory is a respected and wide-read business directory delivered to homes across Oadby, Leicester. The website provides an easily searchable database of local businesses and forthcoming local events. Designed to complement the print edition of the magazine, the website offered the Oadby Directory the opportunity to cross-sell adverts with the print edition and offer existing advertisers online advertising benefits. A custom CMS system allows easy updating whilst heavy SEO work boosts the visibility of advertisers on Google.

Sweet Tooth Enterprise

A small scale brochure site to highlight Sweet Tooth’s chocolate fountain hire services, the website is visually impressive whilst remaining informative and cross-browser compatible. Sweet Tooth first cam to Pipeline as start-up company and grew rapidly to win several endorsements and long-term contracts and are one of the most successful chocolate fountain firms in the region.